P Sainath
P. Sainath has nailed it on its head. He writes in The Hindu:
To read the full article, click here.Who stand to gain from the public wet-nursing of the IPL?Among others, four gentlemen who make the Forbes Billionaires List of 2010. Three of them are team owners and one is a title sponsor.All dollar billionaires and long-time residents on the Forbes List.Then there are the mere millionaires in the shape of Bollywood stars. For all these and other worthy people, governments bend over backwards to make concessions. Even as they slash food subsidies in a period of rising hunger. Big time partying is an integral part of the IPL show.Only look who is paying for that. Street argot has already begun to brand the IPL as Indian Paisa League or, more directly, India Paisa Loot.
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Now The Hindu, the national newspaper has become the co-owner of the Chennai Super Kings.
P. Sainath laments "with the IPL comes the convergence of the most important media trends: the ABC of Media — Advertising, Bollywood and Corporate Power. Corporate barons and Bollywood stars own cricket teams. One IPL team is owned by a newspaper. Other dailies have become ‘media partners' of IPL teams "
Now the media house he works has joined the club. What a pity!
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