The dawn of a newspaper

Deccan Chronicle has launched its Chennai edition today. It is very thrilling to have another newspaper. The layout, the getup, the presentation are refreshing. Above all it is very cheap. Just a rupee. Remember. A cup of tea costs Rs.2.50 in Chennai. Indian Express slashed its price to Rs 1.50 six months back. But The Hindu continues to be priced at Rs. 3.50. The same Hindu is priced Rs. 1.50 in other states. When will it reduce its price in Chennai which is still loyal to it?